From Domain to Data: A Deep Dive into Our Company Lookup Endpoint

In today's data-driven world, the quality of your business information can make or break your sales, marketing, and operations. Stale CRM records, incomplete lead profiles, and hours wasted on manual research are common frustrations that drain resources and slow down growth. What if you could eliminate that friction? What if you could query any business, instantly?

At businesses.do, we've turned this "what if" into a reality. Our powerful business data API is designed to deliver real-time, verified data for millions of companies directly into your applications.

This post will take a deep dive into the core of our service: the company lookup functionality. We'll show you how one simple API call can transform a single piece of information, like a company domain, into a complete and actionable firmographic profile.

The Power of a Single Identifier

The beauty of the businesses.do API lies in its simplicity. You don't need a dozen data points to get started. All you need is one. Our API is engineered to find and enrich company profiles using various identifiers, including:

• Company Domain (e.g., example.com)
• Legal Company Name
• Stock Ticker
• Physical Address

For developers, sales ops, and marketing teams, the most common and powerful starting point is the domain name. It's the digital address of a business and often the first piece of information you get from a new lead or sign-up.

Anatomy of a Company Lookup: From example.com to Full Profile

Let's see it in action. Imagine a new lead signs up for your service with their work email. You extract their domain, example.com, and want to instantly qualify and enrich their profile. With a single API call to businesses.do, you get back a rich JSON object.

{
  "status": "success",
  "query": {
    "domain": "example.com"
  },
  "business": {
    "name": "Example Corporation Inc.",
    "legalName": "Example Corporation, Inc.",
    "domain": "example.com",
    "yearFounded": 1992,
    "industry": "Software & Services",
    "naicsCode": "511210",
    "sicCode": "7372",
    "employeeCount": 12500,
    "annualRevenueUSD": 2400000000,
    "location": {
      "streetAddress": "123 Example Way",
      "city": "Techville",
      "state": "CA",
      "postalCode": "90210",
      "country": "USA"
    },
    "socialProfiles": {
      "linkedin": "linkedin.com/company/examplecorp"
    },
    "isVerified": true
  }
}

Let's break down this treasure trove of B2B data:

• Identity & Verification (name, legalName, isVerified): Instantly confirm you're dealing with the right company and trust the data's integrity. This is the foundation of any reliable business verification API.
• Core Firmographics (yearFounded, industry, naicsCode, sicCode): This is the essential firmographic data that allows you to segment your audience. Understand what industry a company operates in to tailor your messaging and sales pitch perfectly.
• Scale Metrics (employeeCount, annualRevenueUSD): These are the golden data points for lead scoring. Immediately determine if a company fits your Ideal Customer Profile (ICP). Is it a small business or an enterprise-level account? Now you know.
• Location Data (location): Essential for geographic segmentation, territory assignment, and localized marketing campaigns.
• Digital Footprint (socialProfiles): Get a direct link to a company's social presence for deeper research and social selling initiatives.

All of this is returned in milliseconds, ready to be piped into your CRM, analytics platform, or user onboarding workflow.

How is the Data So Fresh?

Static databases are a thing of the past. Outdated information leads to bad decisions. That's why we don't rely on them. As our FAQ states, our unique agentic workflows query multiple public and private data sources in real-time. When you make a call to our business data API, you are triggering a live search to fetch the most current information available at that exact moment. It's Business Data, On-Demand.

Putting the API to Work: Real-World Applications

The possibilities are endless, but here are a few ways our customers leverage this powerful company lookup functionality:

• Sales Automation: Automatically enrich new leads in your CRM (Salesforce, HubSpot, etc.) the moment they are created. Score and route leads to the right reps based on employee count or industry, slashing manual work.
• Marketing Personalization: Build highly targeted prospect lists for Account-Based Marketing (ABM) campaigns. Personalize website content and email outreach based on a visitor's company data.
• Product & Onboarding: Use the business verification API to streamline user sign-ups, reduce fraud, and understand the profile of companies using your product from day one.

Stop Guessing, Start Knowing

Going from a single domain to a full firmographic profile shouldn't be a manual, time-consuming task. With businesses.do, it's a single, simple API call. By integrating our real-time company lookup API, you empower your teams with the accurate, comprehensive data they need to make smarter decisions and accelerate growth.

Ready to transform your business data workflows? Explore our documentation and get your API key today!