Supercharge Your CRM: How to Automate Lead Enrichment with the businesses.do API

Your CRM is the heart of your sales and marketing operation. But what happens when that heart is clogged with incomplete, outdated, or just plain incorrect data? Sales reps waste precious hours manually researching prospects, marketing campaigns fail to connect due to poor segmentation, and forecasting becomes a guessing game.

The manual data entry hamster wheel is exhausting and inefficient. Every minute a rep spends looking up a company's size, industry, or location is a minute they aren't selling.

What if you could eliminate that manual work forever? Imagine a new lead signs up, and your CRM instantly populates with a full, verified profile of their company. That’s the power of automated lead enrichment, and it’s easier than you think with a simple, powerful Business Data API.

The High Cost of Bad B2B Data

Stale and incomplete data isn't just an annoyance; it's a direct threat to your bottom line. It leads to:

• Wasted Time: The average sales rep spends a significant portion of their day on non-revenue-generating tasks, with manual data entry and research topping the list.
• Ineffective Personalization: You can't tailor your pitch if you don't know who you're talking to. Is it a 10-person startup or a 10,000-employee enterprise? The wrong approach kills the deal before it starts.
• Poor Lead Scoring: Without key firmographics like revenue or employee count, you can't accurately score and prioritize leads, leaving high-value prospects waiting while your team chases dead ends.
• Inaccurate Forecasting: When your data foundation is shaky, your ability to predict future sales and growth becomes unreliable.

Query Any Business, Instantly, with businesses.do

This is where businesses.do changes the game. Our mission is simple: provide real-time, verified data for millions of companies through one simple API call.

You can go from a single piece of information—like a new lead's email domain—to a complete firmographic profile integrated directly into your applications. No more manual searching. No more data gaps. Just clean, actionable B2B data, on-demand.

What is Firmographic Data?

Firmographics are to companies what demographics are to people. They are descriptive attributes that allow you to classify and segment businesses. With the businesses.do API, you get all the crucial data points you need to deeply understand your prospects and customers:

• Company Vitals: name, legalName, and domain
• Industry Classification: industry, naicsCode, sicCode
• Company Size: employeeCount and annualRevenueUSD
• Location: Full address including streetAddress, city, state, postalCode, and country
• Background: yearFounded
• Online Presence: socialProfiles like LinkedIn
• Verification Status: isVerified

This isn't just data; it's intelligence that empowers your team to make smarter decisions, faster.

How It Works: A Simple API Call

We believe powerful tools should be easy to use. Integrating businesses.do is incredibly straightforward. With a single API request, you can enrich a company record.

Let's say a new lead signs up from example.com. A simple API call to our endpoint returns a rich, structured JSON object loaded with information.

{
  "status": "success",
  "query": {
    "domain": "example.com"
  },
  "business": {
    "name": "Example Corporation Inc.",
    "legalName": "Example Corporation, Inc.",
    "domain": "example.com",
    "yearFounded": 1992,
    "industry": "Software & Services",
    "naicsCode": "511210",
    "sicCode": "7372",
    "employeeCount": 12500,
    "annualRevenueUSD": 2400000000,
    "location": {
      "streetAddress": "123 Example Way",
      "city": "Techville",
      "state": "CA",
      "postalCode": "90210",
      "country": "USA"
    },
    "socialProfiles": {
      "linkedin": "linkedin.com/company/examplecorp"
    },
    "isVerified": true
  }
}

Imagine this data flowing directly into your CRM records the moment a lead is created. That's a supercharged workflow.

Top 4 Use Cases for a Business Data API

Automated lead enrichment is just the beginning. Here’s how our customers leverage businesses.do to drive growth.

1. Automated Lead Scoring & Routing: Use employeeCount or annualRevenueUSD to automatically score new leads. High-score leads from enterprise accounts can be routed directly to your senior sales team, while smaller leads go into a nurturing sequence.
2. Dynamic Personalization: Arm your marketing automation platform with industry and location data to create highly targeted email campaigns that speak directly to a prospect's context.
3. Market Segmentation & TAM Analysis: Programmatically analyze lists of domains to understand your total addressable market (TAM), identify your ideal customer profile (ICP), and uncover new verticals to target.
4. Business Verification: Use the API as a business verification API to confirm that new sign-ups are from legitimate companies, helping to reduce spam, fraud, and unqualified leads in your funnel.

The businesses.do Difference: Real-Time Data

Business data decays quickly. Companies grow, move, and change. Many data providers rely on static, cached databases that can be months or even years out of date.

We do things differently. Our agentic workflows query multiple public and private data sources in real-time. This means that when you make an API call, you are getting the most current and accurate information available at that very moment.

Get Started in Minutes

Stop letting bad data slow you down. It's time to automate your enrichment process and empower your team with the data they need to win.

1. Visit businesses.do to create your account.
2. Get your unique API key from your dashboard.
3. Make your first API call and see the power of real-time, comprehensive business data for yourself.

Supercharge your CRM, accelerate your sales cycle, and build better customer relationships with businesses.do.