Your CRM is the beating heart of your sales and marketing operation. But what happens when its data is stale, incomplete, or just plain wrong? Your team wastes time chasing dead ends, your marketing campaigns miss the mark, and your forecasting becomes a guessing game. The truth is, outdated data doesn't just sit there—it actively costs you money.
The solution? Automated, real-time lead enrichment. It's the process of transforming a basic contact (like a name and an email) into a rich, detailed, and actionable profile. By leveraging the right tools, you can stop the data decay and empower your team with the intelligence they need to close bigger deals, faster.
This guide will show you how to use a powerful business intelligence API to supercharge your CRM and turn it from a simple database into a dynamic revenue engine.
Imagine your top sales rep spending hours crafting the perfect pitch for a promising lead, only to discover the company changed industries six months ago. Or your marketing team launching a campaign targeting "small businesses" that unknowingly includes several enterprise-level corporations.
These aren't just hypotheticals; they are the daily reality for teams working with poor data. The consequences include:
Lead enrichment is the practice of appending and correcting an incoming lead's data with information from a third-party source. Real-time enrichment takes this a step further by doing it instantly, the moment a lead enters your system, using the most current data available.
Instead of manual data entry or periodic batch uploads, an API automatically queries a comprehensive database and returns critical intelligence points like:
To achieve true real-time enrichment, you need a data source that is both comprehensive and fast. This is where businesses.do excels.
businesses.do provides instant access to global business intelligence through a simple API. Our AI-powered agent connects directly to real-time commercial data sources, including Dun & Bradstreet, to deliver verifiable company profiles on demand.
Instead of wrestling with multiple data vendors or outdated lists, you can make a single API call to:
The process is incredibly simple. When a new lead enters your CRM, a trigger can make an API call to businesses.do with the company's name. In seconds, our API returns a structured JSON object packed with valuable data.
{
"status": "success",
"company": {
"name": "Example Corp",
"dunsNumber": "123-456-7890",
"legalStatus": "Active",
"address": {
"street": "123 Innovation Drive",
"city": "Palo Alto",
"state": "CA",
"zipCode": "94304",
"country": "USA"
},
"industry": {
"naicsCode": "511210",
"description": "Software Publishers"
},
"employeeCount": 500,
"annualRevenue": {
"value": 150000000,
"currency": "USD"
},
"yearFounded": 2010
}
}
This data can then be used to automatically map and populate the fields in your CRM, transforming a bare-bones lead into a fully-qualified opportunity without any human intervention.
Integrating a business intelligence API like businesses.do into your workflow provides immediate and measurable advantages.
Smarter Lead Scoring & Routing: Automatically score and prioritize leads based on ideal customer profile criteria like employee count, revenue, or industry. Route high-value leads directly to your top sales reps.
Hyper-Personalized Outreach: Arm your sales team with deep insights. They can tailor their conversations around a company's specific size, industry, and structure, building rapport and demonstrating genuine understanding.
Massive Efficiency Gains: Eliminate countless hours of manual research and data entry. Your sales team can focus on what they do best: building relationships and closing deals.
Pinpoint Marketing Segmentation: Create highly targeted audience segments for your marketing campaigns. Speak directly to software companies in California with over $100M in revenue, for example.
Automated Due Diligence: Instantly verify a business's legal status and credibility using their D-U-N-S® Number. This is essential for compliance, risk assessment, and establishing trust.
Q: What kind of business data can I access with businesses.do?
A: You can access a wide array of data including company firmographics (name, address, industry codes), Dun & Bradstreet (D-U-N-S) numbers, corporate family trees, key personnel, and financial indicators.
Q: How up-to-date is the business information?
A: Our AI agent connects to multiple real-time global commercial data sources, including Dun & Bradstreet, to provide the most current and accurate business information available on demand.
Q: How can I integrate the businesses.do API?
A: Integrate seamlessly using our simple REST APIs or SDKs. A single API call can fetch detailed company profiles, perform compliance checks, or verify a business's legal status, automating your B2B workflows.
Q: What is a D-U-N-S Number and why is it important?
A: A D-U-N-S Number is a unique nine-digit global identifier for businesses, assigned by Dun & Bradstreet. It's a standard for establishing business credibility and is often required for contracts, loans, and partnerships. Our API simplifies the lookup process.
Stop letting bad data dictate your success. The future of effective B2B sales and marketing is built on a foundation of automated, accurate, and real-time intelligence. By enriching your CRM, you empower every member of your team to work smarter, engage more effectively, and drive predictable growth.
Ready to transform your CRM from a simple contact list into a dynamic intelligence engine?
Explore the businesses.do API today and get your Data On Demand.